Throughout the United Kingdom, UK web hosting provides a much more intimate connection process between the many thousands of ISPs throughout the country, especially in London where there is a huge focus on providing fast and efficient servers for all needs.
In the UK, hosting companies operate on GMT, thus providing easy access to support staff to answer any technical questions during normal business hours. This is in addition to the fact that support is also available 24 hours a day.
For users who own both a UK domain name and whose hosting of their website is on a UK server, you have a combination of circumstances which benefits you directly. The benefits come about due to the fact that you get preferential treatment from the search engines looking for local search results, and as a result a much higher instance of high search engine rankings for your website. Users who opt for web hosting from outside the UK are at a disadvantage if they are seeking a high search-engine ranking, and have to work harder to make up the “lost ground”.